Selected Work
Selected projects across brand development, trend, and product design.
Featured Project
EM & CASS
A complete brand journey from concept to collection. This project includes brand development, packaging development, trend research and product development.
Brand Development
Building the foundation of Em & Cass from brand strategy, identity, and visual direction.
Brand World / Experience
Creating a cohesive brand world through visual storytelling, retail environment, and brand touchpoints.
Product Development
From concept to production-ready designs, focusing on fit, fabric, and functionality.
Graphic Tees
Original graphic concepts and artwork that bring the brand's personality to life.
Junior Collections
Trend-led junior collections combining creative direction, product development, and commercial design.
Missy Collections
Commercially driven private-label collections combining trend direction, product development, and multi-category design.
Kids Collections
Playful, trend-led collections combining denim design, product development, and creative details.
