ABOUT
Designing with purpose. Leading with vision.
I'm Midori Vasquez, a women's apparel Design Director with 9+ years of experience leading multi-category designs across denim, non-denim, tops and activewear.
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I design beyond the individual product. I think in collections, customers and businesses.
My career began with a foundation in hands-on design, developing product with a focus on fabric, fit and the customer. Over time, that perspective expanded from designing individual styles to leading complete assortments and multi-category collections.
I’ve worked across denim, non-denim, tops and activewear, partnering with retailers, sales teams, mills and factories to translate trends and business opportunities into product.
Today, I approach design with both a creative and commercial lens—building collections that feel relevant to the customer while supporting the larger business.
A Multi-Category Perspective
Creative Vision
I translate trend and customer insight into compelling products and collections—balancing creativity, relevance and a distinct point of view.
Product Strategy
From concept to consumer, I shape assortments across categories with a focus on innovation, commercial opportunity and cohesive product direction.
Design Leadership
I lead product across categories, collaborating with sales, retailers, mills and factories to turn creative direction into commercially relevant collections.